Stay Alert, Stay Alive

This student campaign is a Public Service Announcement for Duracell Batteries, partnered with the National Fire Protection Association. These three commercial spots bring light to the fact that we as a society often forget one of the most important safety features of our homes, the smoke detector.

I worked as the art director for this project conceptually, on set, and post production. Working on set for three shoot days as the only creative gave me lots of responsibility. With a little help from my peers, I was able to implement my voice on set and create a campaign I was truly proud of. Working with the production team and learning how to edit was an incredibly rewarding process. This was my first student campaign ever, so it was especially fulfilling to sustain my original ideas from start to finish and see them come to life!