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Hanky Panky
Awards
-Dallas ADDYs GOLD; Logo Design Recognition
-Graphis New Talent 2025; Silver; Logo, Design
-National Student Show and Conference; Judges Choice
-National Student Show and Conference; Best of General Design, Logos
-SMU Portfolio Night; Best Graphic Design of Show
With this redesigned logo for Hanky Panky lingerie, I aimed to beautifully capture the brand's romantic charm and playful spirit. I selected typography and design elements that are subtly cheeky and flirtatious, paying homage to the brand's beauty and quality.
This was the first logo I ever designed! After extensive research, feedback, meetings with my professors, and lots and lots of sketches, I landed here. After creating a design that was strong both typographically and conceptually, I needed to ensure that it was aesthetically fitting as well. To do so, I created an Instagram feed that stayed true to the lively and romantic atmosphere of the brand.
